Understanding the role of social media- McGill Tribune column

(In which I discuss how social media has shaped our view of public opinion)

“With the rise of social networking as a viable medium for debate, political messaging has changed the way we view public opinion. Companies, for example, have strategies for increasing “engagement” and “brand awareness” on social networks, and media organizations often troll Facebook and Twitter for everything from sources to story reaction. Lost in all of this is a realistic evaluation of exactly who is online, commenting and tweeting their reactions to the news.”

Read more here: http://mcgilltribune.com/understanding-the-role-of-social-media/


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